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April 20, 2023

TikTok | De Nada America

TikTok | De Nada America

This project was commissioned by TikTok and The Community Agency. De Nada America was a celebration of Hispanic and Latinx Heritage Month. I created artworks of latinx TikTok creators that were used online and also in hand painted murals in New York, Los Angeles and Austin.

This group portrait illustration was based on real life latinx TikTok creators and was used on the campaign video and on social media. I constructed the illustration in a way that allowed the agency to use each person individually as necessary and also as a group.

The murals were hand painted by Overall Murals.

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